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F*ck Marry Kill - profitable dating app

Monetisation: Freemium

List price: $65,000

F*ck Marry Kill – profitable dating app!

F*ck Marry Kill Game – New Dating App from the name itself is a dating app. But unlike Tinder, the app uses the extremely popular game the millenials are playing right now.

Seller Bio

 Seller is a tech entrepreneur with +20 years of experience and the founder of the startup studio Build up labs. 

At the startup studio they develop 2 to 3 new digital products every year with a team of resident entrepreneurs, developers, designers and growth hackers.
This approach allows them to quickly and very efficiently ideate, build, launch and grow highly engaging products. 

 

Financials

 We offer in-app purchases for premium features. We currently have 4 premium features. There’s also a subscription model where users have access to all those features.

Average Revenue $752 per month
Average Expenses $12 per month
Average Profit $740 per month

 

Executive Summary

F*ck Marry Kill Game – New Dating App from the name itself is a dating app. But unlike Tinder, the app uses the extremely popular game the millenials are playing right now. That is the game of “F**k, Marry, or Kill”. As anyone knows, it asks this hypothetical question, the player chooses and justifies the answer.

But what if we take this concept and move it to the cyberspace twist it into a social app platform to make it even more fun!??

That’s the beauty of our app! It’s not just a social platform dating app, it’s a phenomenon that’s a sure hit with the millenials!

We have made sure that using our app is a breeze!
Simple and addictive game-play: 3 taps and you move on to the next combination:

– The first tap is the F vote – The one suited for a one night stand, but that you would only introduce to your parents, if you wanted to piss them off.

– The second is the Marry vote – This one is good for the long term. Cute and all, and seems like a nice person.

– The last tap is the Kill vote – Not even if you were the only two survivors of a zombie apocalypse. In fact, you would rather F or marry a zombie.

 

Opportunities:

Whenever there is a «regional network effect», meaning that there is an increase of users from the same region, all the metrics increase exponentially, including revenue.
So the strategy should be to select specific regions, and work on user acquisition. Paid Media and PR have been working very well in the past. And keep doing the same for different regions that show more promise.

 

    Operations

    Paid Media Management (analysis and optimization) – 2 hours / week

    User support/feedback – 1 hour / week

    Financials and Accounting – 1 hour / week

    Development maintenance and optimizations – 2 hour / week

    Analytics Highlights

    FMK Webapp​ ​Website Characteristics1.) Ave. Mo. User = 4,218
    2.) Ave. Mo. Pageviews = 802,261
    3.) Ave. Session Duration = 07:31

    Note:Session duration is long because this is a WebApp Version which offers the same user experience with the Google Android (Mobile App) Version. The seller created this to accommodate the untap iOS users.

    Users Age Demographics

    1.) 18-24 = 19,833 (45.28%) 2.) 25-34 = 16,211 (37.01%)

    Users Gender Demographics

    1.) males = 5,036 (79.97%) 2.) females = 1,507 (23.03%)

    Top 3 Country Users

    1.) Portugal = 16,950 (38.16%)
    2.) Germany = 9,407 (21.18%)
    3.) United States = 6,017 (13.55%)

    Top Acquisition Channels

    1.) Direct = 39,238 (81.81%)
    2.) Social = 6,418 (13.38%)
    3.) Organic Search = 1,568 (3.27%)

    FMK Landing Page Website Characteristics

    1.) Ave. Mo. User = 11,173
    2.) Ave. Mo. Pageviews = 20,456 3.) Ave. Session Duration = 00:59

    Note:Pageviews is significantly lower than webapp because there’s only 1 page.
    User Session is low which makes sense because the page only introduces the app and directs to the app page.

    Users Age Demographics

    1.) 25-34 = 2,844 (43.70%) 2.) 18-24 = 2,538 (39.00%)

    Users Gender Demographics

    1.) males = 34,313 (68.81%) 2.) females = 15,553 (31.19%)

    Top 3 Country Users

    1.) United States = 24,175 (18.39%) 2.) Germany = 19,456 (14.80%)
    3.) Portugal = 18,990 (14.45%)

    Top Acquisition Channels

    1.) Organic Search = 103,000 (77.45%) 2.) Direct = 18,501 (13.91%)
    3.) Referral = 7,797 (5.86%)

    Mobile App (GOOGLE ANDROID)

    1.) 1 Year Downloads = 46,233
    2.) Monthly Active Users = 5,468
    3.) App Download Acquisition Rate = 34.6% 4.) App Retention Rate = 22.9% at Day 15

    MAU by Top 5 Countries

    1.) Germany = 1,980 (36.2%)
    2.) Portugal = 1,844 (33.7%)
    3.) United States = 478 (8.7%) 4.) Switzerland = 183 (3.3%)
    5.) United Kingdom = 183 (3.0%)

    Note– majority of market share comes from Iberian Peninsula & Central Europe US is a minority (only less than 10% of active users)

     

    Assets for sale:

    1.) F*CK MARRY KILL Website
    Statistics listed above
    2.)
    F*CK MARRY KILL Web App

    3.) Instagram PageStatistics
    Posts = 39 Followers = 2,285 Following = 2,553

    4.) Facebook Page Statistics
    Likes = 309 Followers = 315

    5.) Twitter PageStatistics Tweets = 1,045 Following = 325 Followers = 75 Likes = 640

       

      Why the project is for sale?

       

      At the moment we don’t have enough resources to grow all the products that we’ve successfully launched from our startup studio.

      So we decided to sell some of the best performer products. And FMK is one of our best performers.

      Interested? Ask us anything!

      F*ck Marry kill – profitable dating app

      Highlights

      List Price: $65.000

      Escrow will be used to transfer assets and payment

      • Low time commitment
      • Easily scalable
      • Users are engaged.
      • 100 000+ app instals. 

      Interested?! Talk with our Broker to find out more.

      F*ck Marry kill – profitable dating app

      Offices

      445 Park Avenue, Manhattan, New York 10022.

      Lvovo g. 105A, Vilnius, Lithuania 08224.

      Contact Us